YouTube, with its’ over one billion users each month, has become a staple for any successful company, especially for any video company. Among all of the social media sites that a company should have, YouTube should be at the top of the companies list of traffic generators. By this I mean, the more work put into a companies YouTube account, the bigger the following/audience/fans (whatever it may be that your company needs) that company will have. In order to fully optimize a company’s YouTube channel, you will need a few tips.
First, let’s start with some basic tips-
Channel Art
Though the above details are important, remember the video comes first.
Another important tip for a top-notch YouTube channel- Annotations! Annotations are links that pop up during a video that are linked to a site or video you want the viewers to go to next. These are so important for YouTube optimization. If the viewer decides to click the annotation, they are now immersed further into your company’s content than they would have been if the annotation was not there.
Now you are ready to fully optimize your YouTube channel! So get out there and stun your boss with your professional YouTube-ing abilities!
First, let’s start with some basic tips-
Channel Art
- More important than you’d think.
- Make your channel art match your brand. (color schemes, logos, etc.)
- The channel art should be a quick representation of what the viewers can expect to see on your page.
- KEYWORDS, KEYWORDS, KEYWORDS (Did I mention keywords?)
- Using as many keywords as you can in your description is so important for SEO.
- Don’t be afraid to use up most of or all of the alluded space.
- Always include a link to subscribe to your channel and social media links.
- Always write original content for each video.
- SEO purposes.
Though the above details are important, remember the video comes first.
Another important tip for a top-notch YouTube channel- Annotations! Annotations are links that pop up during a video that are linked to a site or video you want the viewers to go to next. These are so important for YouTube optimization. If the viewer decides to click the annotation, they are now immersed further into your company’s content than they would have been if the annotation was not there.
Now you are ready to fully optimize your YouTube channel! So get out there and stun your boss with your professional YouTube-ing abilities!