If you have not heard about TrueView advertising, YOU HAVE GOT TO GET WITH IT. TrueView is YouTube’s very successful advertising method. You know that ad that pops up before a video will play that you usually press ‘skip’ at as soon as you can? Yeah, well that’s TrueView. According to the YouTube TrueView case studies, it really works! So how is TrueView different from all other advertising techniques? I am so glad you asked.
With TrueView, you only pay when people watch your ad. By this I mean, you only pay if the viewer does not press ‘skip’ and shows real interest in your ad. Not only is this financially satisfying, but it’s great for tracking the success of your ad. Also, even if the viewer decides to skip your ad, you just advertised to that viewer for five seconds for FREE. This just keeps getting better and better, right? Well I’m not done yet. TrueView actually zeros in on the right audience for your ad. That way there is a higher chance that your ad will appear on the screens of viewers who are interested in your company or product! Finally, your ad will show up on all devices. So, no matter if the viewer is watching on their laptop, smart phone, Ipad, etc., they will see your ad for at least 5 seconds.
Okay, lets recap-
With TrueView, you only pay when people watch your ad. By this I mean, you only pay if the viewer does not press ‘skip’ and shows real interest in your ad. Not only is this financially satisfying, but it’s great for tracking the success of your ad. Also, even if the viewer decides to skip your ad, you just advertised to that viewer for five seconds for FREE. This just keeps getting better and better, right? Well I’m not done yet. TrueView actually zeros in on the right audience for your ad. That way there is a higher chance that your ad will appear on the screens of viewers who are interested in your company or product! Finally, your ad will show up on all devices. So, no matter if the viewer is watching on their laptop, smart phone, Ipad, etc., they will see your ad for at least 5 seconds.
Okay, lets recap-
- Case studies say it works!
- You only pay when people choose to watch.
- The ad will be shown to the right audience.
- The ad will show up on all devices.